Excellence is an inside out proposition. It starts with you. Look into the mirror and ask yourself. Is excellence staring back ar me? Again, excellence is measured by your best. It is not depending on someone else's show. There is no second place ofr excellence. Having excellence in all fields is your primary goal. You are either moving towards it or away from it. The behavioral traits for attaining and maintaining excellence are passion. competence, communication. flexibility. ownership and more. The book gives you more about how can you achieve excellence in all walks of life.